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| April 2024 || Pre-Series A || $1.2M || [[Hyderabad Angels]], [[Venture Catalysts]], MGA Ventures, Z Nation Lab<ref>{{cite news |title=Ice Pops Brand Skippi Nets Funding From Hyderabad Angel Network |work=Inc42 |url=https://inc42.com/buzz/ice-pops-brand-skippi-nets-funding-from-hyderabad-angel-network-venture-catalysts-others |access-date=25 May 2025 |date=28 May 2024}}</ref>
| April 2024 || Pre-Series A || $1.2M || [[Hyderabad Angels]], [[Venture Catalysts]], MGA Ventures, Z Nation Lab<ref>{{cite news |title=Ice Pops Brand Skippi Nets Funding From Hyderabad Angel Network |work=Inc42 |url=https://inc42.com/buzz/ice-pops-brand-skippi-nets-funding-from-hyderabad-angel-network-venture-catalysts-others |access-date=25 May 2025 |date=28 May 2024}}</ref>
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| June 2025 || Pre-Series A || $1.4M || Family offices of Surya and other angels<ref>{{cite news |title=Skippi Raises INR 12 Cr in Extended Pre-Series A to Boost Expansion and Innovation |work=Entrepreneur India |url=https://www.entrepreneur.com/en-in/news-and-trends/skippi-raises-inr-12-cr-in-extended-pre-series-a-to-boost/493721 |access-date=30 June 2025 |date=24 June 2025}}</ref>
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Latest revision as of 11:03, 30 June 2025

Skippi Ice Pops
Company typePrivate
IndustryFood and Beverage
FoundedMarch 2020; 5 years ago (2020-03)
FounderRavi Kabra
Anuja Kabra
HeadquartersHyderabad, Telangana, India,
India
Key people
Ravi Kabra (CEO)
Anuja Kabra (COO)
ProductsIce popsicles, corn sticks, cream rolls, juices
Revenue₹20.2 crore (FY 2024)
Number of employees
87 (February 2025)
ParentKabra Global Products Pvt. Ltd.
Websiteskippi.in

Skippi Ice Pops is an Indian food and beverage startup based in Hyderabad, Telangana, specializing in natural, health-conscious frozen treats and snacks. Founded in 2020 by Ravi Kabra and Anuja Kabra, the company produces ice popsicles, corn sticks, cream rolls, and juices, emphasizing 100% natural ingredients without artificial colours, flavours, or preservatives. Skippi gained prominence after securing an all-shark deal on Shark Tank India in 2021, which significantly boosted its growth. The company operates an omnichannel retail model, selling through over 20,000 outlets across India and online platforms like Amazon, Zepto, and Swiggy. Skippi aims to combine nostalgia with modern health trends, targeting both children and adults. As of 2024, it reported annual revenue of ₹20.2 crore and is valued at ₹65.8 crore.[1]

Founders & Leadership

  • Ravi Kabra (CEO): Ravi Kabra, co-founder and CEO of Skippi Ice Pops, holds a diploma in Business Management. With over a decade of experience in the FMCG sector in India and Australia, he leads the company’s strategic vision and operations. Kabra was awarded the ET Excellence Award 2022 and the 2022 Small Business Award for Manufacturing.[2]
  • Anuja Kabra (COO): Anuja Kabra, co-founder and COO, holds an MBA in Human Resources. She oversees product development, supply chain, and franchise operations. Her focus on consumer health and nostalgia-driven branding has been instrumental in Skippi’s market positioning.[3]

Origin & Founding Story

Ravi Kabra and Anuja Kabra, the founders of Skippi Ice Pops

Skippi Ice Pops was founded in March 2020 by Ravi and Anuja Kabra in Hyderabad, Telangana, under their parent company, Kabra Global Products Pvt. Ltd. The couple identified a gap in the Indian ice popsicle market, dominated by global and local brands like Unilever and Amul. Inspired by the traditional Indian "chuski," they aimed to revive childhood nostalgia with healthier, natural alternatives. Despite initial setbacks due to the COVID-19 pandemic, Skippi launched in April 2021 after extensive market research and product validation. The company gained traction after distributing free samples and selling ice pops for ₹20 outside a Hyderabad movie theatre. Their appearance on Shark Tank India in December 2021, where they secured ₹1.2 crore for 18% equity, marked a turning point, leading to rapid expansion and brand recognition.[4][5]

Timeline

Year Milestone
2020 Skippi Ice Pops founded by Ravi and Anuja Kabra in Hyderabad.[6]
2021 Launched first product, The Ice Popsicle Box, in April. Secured ₹1.2 crore from all sharks on Shark Tank India for 18% equity.[7]
2022 Expanded to 2,200 outlets across India. Introduced Skippi Freezer Bikes for distribution.[8]
2023 Launched corn sticks and cream rolls. Reached 10,000+ outlets and 200+ stockists.[9]
2024 Raised ₹10 crore in Pre-Series A funding. Valued at ₹65.8 crore with annual revenue of ₹20.2 crore.[10]
2025 Expanded to 20,000+ outlets and international markets including UAE, Nepal, and Singapore.[11]

Funding

Date Round Amount Investors
October 2021 Seed $0.23M Thapar Vision, Culture Cap[12]
March 2022 Seed $0.23M Ash Grove LLP, Eighty Seven Fifty Six Ventures[13]
April 2024 Pre-Series A $1.2M Hyderabad Angels, Venture Catalysts, MGA Ventures, Z Nation Lab[14]
June 2025 Pre-Series A $1.4M Family offices of Surya and other angels[15]

Business Model

Skippi Ice Pops operates an omnichannel retail model, generating revenue through direct-to-consumer (D2C) sales, offline retail, and franchise operations. The company sells its products via its website and major e-commerce platforms like Amazon, Zepto, Swiggy, Blinkit, and Big Basket, contributing to 50% of its sales. Offline, Skippi distributes through over 20,000 retail outlets, including kirana stores and supermarkets, supported by 200+ super stockists and distributors. Its franchise model, including Solo Franchise (₹2.5 lakh investment) and Master Franchise (₹25 lakh investment), allows entrepreneurs to sell ice pops via Skippi Freezer Bikes, electric vehicles equipped with freezers. Skippi targets children and adults seeking nostalgic, health-conscious snacks, with pricing between ₹10–₹240 to penetrate Tier 2 and 3 markets.[16][17]

Products / Services

  • Ice Popsicles: Available in six flavours—Raspberry, Orange, Cola, Mango Twist, Bubblegum, and Lemon. Sold in packs like the All Flavor Box (12 popsicles) and saver packs (36 popsicles), priced between ₹120–₹240. Made with 100% natural ingredients and RO water.[18]
  • Corn Sticks: Gluten-free, cholesterol-free, and palm oil-free snacks launched in 2023.[19]
  • Cream Rolls: Sweet, preservative-free rolls introduced in 2023, targeting health-conscious consumers.[20]
  • Juices: Skippi Fruitz, thick and natural juices launched in 2023, available online.[21]

Growth & Metrics

As of February 2025, Skippi Ice Pops employs 87 people and operates in over 20,000 retail outlets across 25+ Indian states, with a strong presence in Hyderabad (400–500 outlets). The company has a distribution network of 200+ super stockists and distributors. Skippi reported annual revenue of ₹20.2 crore in FY 2024, with a year-on-year growth of 60–70%. Its average order value increased from ₹180 to ₹310, with a 38% repeat customer rate. In 2024, Skippi sold approximately 2 crore popsicles and aims to surpass 40 crore in 2025. The company has expanded internationally to markets including Kuwait, Oman, Dubai, Nepal, Bhutan, Singapore, and the UAE, with plans to enter Europe within 12–18 months.[22][23]

Legal Entity Information

Field Details
Legal Name Kabra Global Products Private Limited
Foundation Date March 2020
Registrar of Companies (ROC) ROC Hyderabad
Corporate Identification Number (CIN) U15400TG2020PTC139693
Registered Address Road Number 7, Jubilee Hills, Madhuw Vihar, 8-2-29382c17, 6th Floor, Hyderabad, Telangana, India
Email ID info@skippi.in
Company Status Active
Directors Ravi Kabra, Anuja Kabra
Authorized Share Capital ₹1 crore
Paid-up Capital ₹65.8 lakh

[24]

Media & Public Recognition

Skippi Ice Pops gained significant recognition after appearing on Shark Tank India Season 1 in 2021, becoming the first brand to secure an all-shark deal.[25] Ravi Kabra received the ET Excellence Award 2022 and the 2022 Small Business Award for Manufacturing.[26] The company was featured in media outlets like Business Insider India, ET Retail, and Inc42 for its rapid growth and innovative products.[27] In August 2024, Skippi’s launch of Crazy Corn was covered by Business News This Week.[28]

FAQs

What is Skippi Ice Pops?
Skippi Ice Pops is an Indian food and beverage startup founded in 2020, offering natural ice popsicles, corn sticks, cream rolls, and juices, sold through an omnichannel retail model.
Who founded Skippi Ice Pops?
The company was founded by Ravi Kabra and Anuja Kabra, a husband-and-wife team with experience in the FMCG sector.
How did Skippi gain prominence?
Skippi gained widespread recognition after securing an all-shark deal of ₹1.2 crore for 18% equity on Shark Tank India in 2021.
What is Skippi’s valuation?
As of April 2024, Skippi is valued at ₹65.8 crore.[29]
Where are Skippi products available?
Skippi products are sold in over 20,000 retail outlets across India and online on platforms like Amazon, Zepto, and Swiggy, as well as in international markets like the UAE and Nepal.

External Links

Related Startups

References

  1. ↑ "Skippi - 2025 Company Profile, Funding & Financials". Tracxn. Retrieved 25 May 2025.
  2. ↑ "Skippi Ice Pops Shark Tank India Update". Shark Tank Talks. Retrieved 25 May 2025.
  3. ↑ "How Skippi Is Tapping India's Appetite For 'Chuskis'". Inc42. Retrieved 25 May 2025.
  4. ↑ "Skippi Ice Pops gets 10 Million INR investment from Shark Tank India". Business Standard. 28 December 2021. Retrieved 25 May 2025.
  5. ↑ "About Us - Skippi". Skippi.in. Retrieved 25 May 2025.
  6. ↑ "Skippi - 2025 Company Profile". PitchBook. Retrieved 25 May 2025.
  7. ↑ "Skippi Ice Pops – how the Hyderabad-based popsicle brand fared after bagging a ₹1 crore deal". Business Insider India. 5 January 2023. Retrieved 25 May 2025.
  8. ↑ "Skippi Ice Pops – how the Hyderabad-based popsicle brand fared". Business Insider India. Retrieved 25 May 2025.
  9. ↑ "About Us - Skippi". Skippi.in. Retrieved 25 May 2025.
  10. ↑ "Skippi Secures Rs 10 Crore Funding in Pre-Series A Round". SME Street. 29 May 2024. Retrieved 25 May 2025.
  11. ↑ "Skippi Ice Pops Raises Rs 10 Crore in Funding". Crunchbase. Retrieved 25 May 2025.
  12. ↑ "Skippi - 2025 Funding Rounds & List of Investors". Tracxn. Retrieved 25 May 2025.
  13. ↑ "Skippi - 2025 Funding Rounds & List of Investors". Tracxn. Retrieved 25 May 2025.
  14. ↑ "Ice Pops Brand Skippi Nets Funding From Hyderabad Angel Network". Inc42. 28 May 2024. Retrieved 25 May 2025.
  15. ↑ "Skippi Raises INR 12 Cr in Extended Pre-Series A to Boost Expansion and Innovation". Entrepreneur India. 24 June 2025. Retrieved 30 June 2025.
  16. ↑ "How Skippi Is Tapping India's Appetite For 'Chuskis'". Inc42. Retrieved 25 May 2025.
  17. ↑ "Skippi". LinkedIn. Retrieved 25 May 2025.
  18. ↑ "Skippi Ice Pops". Crunchbase. Retrieved 25 May 2025.
  19. ↑ "Skippi". LinkedIn. Retrieved 25 May 2025.
  20. ↑ "Skippi expects to achieve Rs 100 cr revenue by FY25". ET Retail. 11 December 2023. Retrieved 25 May 2025.
  21. ↑ "Skippi Products". Skippi.in. Retrieved 25 May 2025.
  22. ↑ "Skippi - 2025 Company Profile". PitchBook. Retrieved 25 May 2025.
  23. ↑ "Skippi Ice Pops Raises Rs 10 Crore in Funding". Rediff Moneynews. 28 May 2024. Retrieved 25 May 2025.
  24. ↑ "Skippi – Download Company Documents and Statements". TheKredible. Retrieved 25 May 2025.
  25. ↑ "Skippi Ice Pops gets 10 Million INR investment from Shark Tank India". ThePrint. 28 December 2021. Retrieved 25 May 2025.
  26. ↑ "Skippi Ice Pops Shark Tank India Update". Shark Tank Talks. Retrieved 25 May 2025.
  27. ↑ "Skippi raises Rs 10 cr in pre-series A". ET Retail. 28 May 2024. Retrieved 25 May 2025.
  28. ↑ "Skippi Unveils Crazy Corn with Fresh Flavours". Business News This Week. 21 August 2024. Retrieved 25 May 2025.
  29. ↑ "Skippi - 2025 Company Profile". Tracxn. Retrieved 25 May 2025.
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