Shrawani Engineers
 | |
| Company type | Private |
|---|---|
| Industry | Health and Wellness |
| Founded | 2019 |
| Founder | Baldev Jumnani, Jayshree Jumnani |
| Headquarters | Pratap Nagar, Nagpur, Maharashtra, India |
Key people | Baldev Jumnani (CEO), Jayshree Jumnani (Co-founder) |
| Products | Navel Sakuru, Navel Fukai, Sanitizer, Castor Oil |
| Website | www |
Shrawani Engineers is an Indian health and wellness company based in Nagpur, Maharashtra, specialising in the manufacturing and distribution of body-shaping products. Founded in 2019 by Baldev Jumnani and Jayshree Jumnani, the company gained prominence after appearing on Shark Tank India Season 1 in 2022, pitching their flagship products, Navel Sakuru and Navel Fukai, designed as non-surgical belly button shapers. Despite not securing investment on the show, the company reported significant growth, with sales increasing 100-fold and expanding to international markets, including the United States. Shrawani Engineers focuses on D2C sales through e-commerce platforms and has been noted for its innovative approach to niche health and wellness products.[1][2]
Founders & Leadership
- Baldev Jumnani (Founder and CEO): Baldev Jumnani leads Shrawani Engineers, overseeing product development and business strategy. He gained attention for his appearance on Shark Tank India Season 1, where he pitched the company’s belly button shapers. Jumnani has a background in engineering and entrepreneurship, with a focus on innovative health and wellness solutions. His leadership has driven the company’s expansion into international markets.[1]
- Jayshree Jumnani (Co-founder): Jayshree Jumnani co-founded Shrawani Engineers and contributes to product design and operations. She played a key role in the company’s Shark Tank India pitch, focusing on the market potential of their products. Her background includes experience in business management and product procurement.[2]
Origin & Founding Story
Shrawani Engineers was founded in 2019 in Nagpur, Maharashtra, by Baldev Jumnani and Jayshree Jumnani, with a vision to address niche health and wellness needs through innovative products. The couple identified a gap in the market for non-surgical body-shaping solutions, leading to the development of Navel Sakuru and Navel Fukai, designed to shape belly buttons for aesthetic and wellness purposes. The company’s appearance on Shark Tank India Season 1, Episode 5, brought significant visibility, despite not securing a deal. The founders leveraged the exposure to scale operations, achieving notable growth in sales and market reach.[1][3]
Timeline
| Year | Milestone |
|---|---|
| 2019 | Shrawani Engineers founded in Nagpur, Maharashtra, by Baldev and Jayshree Jumnani.[3] |
| 2021 | Launched Navel Sakuru and Navel Fukai, belly button shapers for different age groups.[4] |
| 2022 | Appeared on Shark Tank India Season 1, Episode 5, pitching for ₹10 lakh for 20% equity.[2] |
| 2023 | Reported 100X sales growth and expanded to five countries, including the United States.[1] |
| 2024 | Products listed on Walmart in the United States.[1] |
Funding
| Date | Round | Amount | Investors |
|---|---|---|---|
| 2022 | Shark Tank India Pitch | ₹10 lakh (sought, no deal) | None[2] |
Business Model
Shrawani Engineers operates a D2C business model, selling its health and wellness products directly to consumers through e-commerce platforms such as IndiaMART and international marketplaces like Walmart. The company targets individuals seeking non-surgical aesthetic solutions, with products designed for various age groups (11–18, 18–30, and above 30 years). Revenue is generated through product sales, with a focus on affordability and accessibility. The company also engages in B2B partnerships for distribution in domestic and international markets.[3][4]
Products / Services
- Navel Sakuru: A belly button shaper designed to create a round belly button, available in sizes tailored to different age groups.[4]
- Navel Fukai: A belly button shaper focused on creating a deeper belly button, promoted for regular use to achieve desired results.[4]
- Sanitizer: A cleaning solution to remove bacteria from the belly button, included in the belly button shaper kit.[2]
- Castor Oil: Included in the product kit for its health and wellness benefits.[2]
Growth & Metrics
Shrawani Engineers reported a 100-fold increase in sales following their Shark Tank India appearance, with total sales reaching ₹4.8 lakh prior to the show and significantly growing thereafter. The company has served over 600 customers and expanded its market to five countries, including the United States, where its products are available on Walmart. The team size and exact revenue figures post-2023 are not publicly disclosed. The company’s growth is attributed to increased brand visibility and strategic e-commerce partnerships.[1][2]
Legal Entity Information
| Field | Details |
|---|---|
| Legal Name | Shrawani Engineers Pvt. Ltd. |
| Foundation Date | 2016 |
| Registrar of Companies (ROC) | ROC Kanpur |
| Corporate Identification Number (CIN) | U70109UP2016OPC086762 |
| Registered Address | Pratap Nagar, Nagpur, Maharashtra, India |
| Email ID | shravanink61@gmail.com |
| Company Status | Inactive (as of 2023)[2] |
| Directors | B-45, DEWA ROAD, HIMCITY PART-1 GANESHPUR, REHMANPUR , LUCKNOW, Uttar Pradesh, India - 226001 |
| Authorized Share Capital | INR 100,000.00 |
| Paid-up Capital | INR 100,000.00 |
Media & Public Recognition
Shrawani Engineers gained significant media attention following their appearance on Shark Tank India Season 1, Episode 5, in 2022. Despite receiving criticism from the sharks, who described the pitch as one of the “funniest” on the show, the company achieved a 100X sales growth, as reported by Indiatimes.[1] The founders were featured in interviews discussing their journey and the scripted nature of their pitch.[5] The company’s products have been covered by YourStory and IndiaMART for their innovative approach to health and wellness.[3][4]
FAQs
- What is Shrawani Engineers known for?
- Shrawani Engineers is known for manufacturing Navel Sakuru and Navel Fukai, non-surgical belly button shapers, targeting health and wellness consumers.[4]
- Did Shrawani Engineers secure funding on Shark Tank India?
- No, the company pitched for ₹10 lakh for 20% equity but did not secure a deal.[2]
- Where are Shrawani Engineers’ products available?
- The products are sold through e-commerce platforms like IndiaMART and internationally on Walmart.[1]
- What is the company’s current status?
- As of 2023, Shrawani Engineers is reported to be out of business, though its products remain available in some markets.[2]
External Links
- Official Website (IndiaMART)
- Shrawani Engineers LinkedIn (Not publicly available)
- Shrawani Engineers on Walmart (United States)
Related Startups
References
- ↑ 1.0 1.1 1.2 1.3 1.4 1.5 1.6 1.7 Sharma, Ankush (5 August 2024). "Navel Fukai founder reveals 100X growth, says all his lines on Shark Tank India were scripted". Indiatimes. Retrieved 31 May 2025.
- ↑ 2.00 2.01 2.02 2.03 2.04 2.05 2.06 2.07 2.08 2.09 "How is Shrawani Engineers Doing After Shark Tank India?". Shark Tank India Club. 21 February 2024. Retrieved 31 May 2025.
- ↑ 3.0 3.1 3.2 3.3 "Shrawani Engineers Company Profile Funding & Investors". YourStory. Retrieved 31 May 2025.
- ↑ 4.0 4.1 4.2 4.3 4.4 4.5 "Shrawani Engineers - Manufacturer from Pratap Nagar, Nagpur, India". IndiaMART. Retrieved 31 May 2025.
- ↑ "Shark Tank India startup Shrawani Engineers in 2024". YouTube. 1 August 2024. Retrieved 31 May 2025.