Bummer
 | |
| Company type | Private |
|---|---|
| Industry | Apparel / Innerwear |
| Founded | 2020 |
| Founder | Sulay Lavsi |
| Headquarters | Ahmedabad, Gujarat, India |
Key people | Sulay Lavsi (CEO) |
| Products | Innerwear, loungewear |
| Revenue | ₹ 11 crore (FY 2023) |
Number of employees | 50 (2024) |
| Website | bummer |
Bummer is an Indian direct-to-consumer innerwear and loungewear brand headquartered in Ahmedabad, Gujarat. Founded in 2020 by Sulay Lavsi, the company focuses on providing eco-friendly, comfortable, and stylish underwear made from MicroModal fabric for millennials and Gen-Z consumers. Bummer gained prominence after appearing on Shark Tank India Season 1, Episode 4, where it secured funding and increased its visibility. The brand is known for its vibrant designs, sustainable materials, and lightweight products, targeting the growing Indian apparel market. As of 2024, Bummer operates primarily through e-commerce platforms, including its website, Amazon, Flipkart, and Myntra, with a reported revenue of ₹ 11 crore in FY 2023.[1][2]
Founders & Leadership
Sulay Lavsi is the founder and CEO of Bummer. He holds a Bachelor's degree in Business Administration and Marketing from SVKM's Narsee Monjee Institute of Management Studies (NMIMS) and a Master's degree in Entrepreneurship and Innovation from the University of Southern California. Prior to founding Bummer, Lavsi worked as a Program Officer at Infibeam for one year and as a production assistant at Indie Source for four months in 2018. Inspired by the innerwear market's lack of innovation, he launched Bummer to disrupt the traditional underwear industry with sustainable and stylish designs.[3][4]
Origin & Founding Story
Bummer was founded in 2020 by Sulay Lavsi in Ahmedabad, Gujarat, with the aim to transform the Indian innerwear market. Lavsi identified a gap in the market for stylish, comfortable, and sustainable underwear, as most brands offered limited designs in basic colors. After two years of research and development, Bummer introduced underwear made from MicroModal fabric, which is eco-friendly and lightweight, weighing under 60 grams per pair for men and 30 grams for women. The brand's quirky branding and bold designs quickly resonated with millennials, leading to its feature on Shark Tank India in December 2021, which significantly boosted its growth.[5][6]
Timeline
| Year | Milestone |
|---|---|
| 2020 | Bummer founded by Sulay Lavsi in Ahmedabad, Gujarat.[3] |
| 2021 | Launched online sales on bummer.in, Amazon, Flipkart, and Myntra.[2] |
| 2021 | Secured seed funding of $180,000 from Beenext.[4] |
| 2021 | Featured on Shark Tank India Season 1, Episode 4, securing ₹ 75 lakh for 7.5% equity.[7] |
| 2022 | Reported fivefold revenue growth post-Shark Tank appearance.[4] |
| 2023 | Achieved annual revenue of ₹ 11 crore with a monthly run rate of ₹ 2 crore.[1] |
| 2024 | Expanded product portfolio to include loungewear.[8] |
Funding
| Date | Round | Amount | Investors |
|---|---|---|---|
| 2021 | Seed | $180,000 | Beenext[4] |
| December 2021 | Shark Tank India | ₹ 75 lakh | Aman Gupta, Namita Thapar (7.5% equity)[7] |
| 2023 | Seed | ₹ 9.25 crore | Nikhil Kamath[9] |
Business Model
Bummer operates a direct-to-consumer (D2C) model, selling innerwear and loungewear through its website and major e-commerce platforms like Amazon, Flipkart, and Myntra. The brand targets millennials and Gen-Z consumers, offering affordable, eco-friendly underwear priced between ₹ 400 and ₹ 1000. Bummer's revenue is generated through online sales, with a focus on high gross margins (approximately 70%) due to low production costs and direct distribution. The company emphasizes sustainable materials, vibrant designs, and humor-driven marketing to build brand loyalty, with 25–30% of its customer base being repeat buyers.[2][10]
Products / Services
Bummer offers a range of innerwear and loungewear for men and women, including:
- Men’s Boxers and Trunks: Made from MicroModal fabric, weighing under 60 grams, available in bold colors and quirky prints.
- Women’s Bikinis and Hipsters: Lightweight (under 30 grams), designed for comfort with Micro Nylon waistbands.
- Loungewear: Expanded in 2024 to include comfortable casual wear for millennials.
- Couple’s Matching Underwear: Unique designs for couples, enhancing brand appeal.[11][8]
Growth & Metrics
As of 2023, Bummer reported an annual revenue of ₹ 11 crore, with a monthly run rate of ₹ 2 crore. The company has a customer base of over 15,000, with 25–30% repeat buyers. Its products are sold across India through its website and e-commerce platforms like Amazon, Flipkart, and Myntra. Bummer employs approximately 50 people and aims to achieve ₹ 25 crore in revenue for FY 2023–24. The brand’s social media presence has grown significantly, with over 11,000 followers on LinkedIn.[1][8][2]
Legal Entity Information
| Field | Details |
|---|---|
| Legal Name | Ballr Apparels Private Limited |
| Foundation Date | 2019 |
| Registrar of Companies (ROC) | ROC Ahmedabad |
| Corporate Identification Number (CIN) | U52322GJ2019PTC105947 |
| Registered Address | 204, DWARKESH COMPLEX NR. CLASSIC HOTEL , City Taluka, Gujarat, India - 380009 |
| Email ID | sulay@bummer.in |
| Company Status | Active |
| Directors | Sulay Lavsi, Shyamubhai Lavsi |
| Authorized Share Capital | ₹ 11,500,000.00 |
| Paid-up Capital | ₹ 9,946,360.00 |
Media & Public Recognition
Bummer gained significant recognition after its appearance on Shark Tank India Season 1, Episode 4, in December 2021, where it was praised for its innovative approach and quirky branding. The brand’s revenue grew fivefold post-Shark Tank, as reported by founder Sulay Lavsi. Bummer has been featured in media outlets like Entrepreneur, TimesNext, and Startup Article for its sustainable practices and market growth. The brand’s social media campaigns, leveraging humor, have been noted for their effectiveness in engaging millennials.[7][4][6][12]
FAQs
- What is Bummer?
- Bummer is an Indian direct-to-consumer innerwear brand founded in 2020, known for its eco-friendly, lightweight, and stylish underwear made from MicroModal fabric.[11]
- Who founded Bummer?
- Bummer was founded by Sulay Lavsi, a graduate of SVKM's Narsee Monjee Institute of Management Studies and the University of Southern California.[3]
- What was Bummer’s Shark Tank India deal?
- Bummer secured ₹ 75 lakh for 7.5% equity from Aman Gupta and Namita Thapar on Shark Tank India Season 1, Episode 4.[7]
- Where are Bummer’s products sold?
- Bummer’s products are available on its website, Amazon, Flipkart, and Myntra.[2]
- What materials does Bummer use?
- Bummer uses sustainably sourced MicroModal fabric and Micro Nylon waistbands for its innerwear.[11]
External Links
Related Startups
References
- ↑ 1.0 1.1 1.2 Thapar, Namita (15 June 2023). "Post on X about Bummer's growth". X. Retrieved 31 May 2025.
- ↑ 2.0 2.1 2.2 2.3 2.4 "Fashion Spotlight on Bummer: From Shark Tank India". Startup Article. 29 October 2024. Retrieved 31 May 2025.
- ↑ 3.0 3.1 3.2 "Bummer Shark Tank India Update (Season 1)". Shark Tank Talks. 18 July 2024. Retrieved 31 May 2025.
- ↑ 4.0 4.1 4.2 4.3 4.4 "Revolutionizing an Underwear - What a Bummer!". TimesNext. 6 September 2022. Retrieved 31 May 2025.
- ↑ "Bummer Underwear And Bikini - Shark Tank India". Shark Tank. 23 December 2021. Retrieved 31 May 2025.
- ↑ 6.0 6.1 "Bummer's Brand-Building Strategies for Shark Tank". Content Kettle. 10 January 2023. Retrieved 31 May 2025.
- ↑ 7.0 7.1 7.2 7.3 "Shark Tank India Infuses INR 75 Lakh Into Bummer". Entrepreneur. 30 December 2021. Retrieved 31 May 2025.
- ↑ 8.0 8.1 8.2 "Bummer". LinkedIn. 8 April 2024. Retrieved 31 May 2025.
- ↑ "30 Best Shark Tank India Products of 2025". Bigship. 9 August 2024. Retrieved 31 May 2025.
- ↑ "Bummer "How this Underwear Startup made in Shark Tank India!". Under20s. 20 February 2022. Retrieved 31 May 2025.
- ↑ 11.0 11.1 11.2 "All Underwear". bummer.in. Retrieved 31 May 2025.
- ↑ "Impact on a Brand After Appearing on Shark Tank India". Flora Fountain. 31 December 2024. Retrieved 31 May 2025.