Farmley
 | |
| Company type | Private |
|---|---|
| Industry | Food and Beverage |
| Founded | 2017 |
| Founder | Akash Sharma Abhishek Agarwal |
| Headquarters | Noida, Uttar Pradesh, India |
Area served | India, United States, Australia, Canada, Singapore |
Key people | Akash Sharma (CEO) Abhishek Agarwal (Director) |
| Products | Dry fruits, nuts, seeds, flavoured snacks, date bites, makhana-based products |
| Revenue | ₹370 crore (FY25) (2025) |
Number of employees | 296 (2025) |
| Website | www |
Farmley is an Indian direct-to-consumer (D2C) brand specializing in healthy snacking, focusing on unadulterated dry fruits, nuts, and seeds. Founded in 2017 by Akash Sharma and Abhishek Agarwal, the company is headquartered in Noida, Uttar Pradesh. Farmley sources its products directly from over 5,000 farmers, ensuring traceability and quality through its farm-to-palm model. Initially a business-to-business (B2B) supplier, it pivoted to a B2C model in 2021, achieving significant growth in the healthy snacking market. With a revenue of ₹370 crore in FY25, Farmley operates through online platforms like Amazon India, Flipkart, and quick-commerce channels, as well as offline retail. The company is expanding globally, piloting products in markets such as the United States, Australia, Canada, and Singapore.[1]
Founders & Leadership
- Akash Sharma (CEO): A graduate of IIT Delhi, Sharma hails from Bharatpur, Rajasthan, with a family background in farming. His experience in agriculture, wellness, and logistics shaped Farmley's customer-centric approach. Sharma has been recognized in the Entrepreneur India 35 Under 35 Awards for his contributions to the healthy snacking industry.[2]
- Abhishek Agarwal (Director): An alumnus of IIT Roorkee with a BTech in Mechanical Engineering, Agarwal gained entrepreneurial experience through campus startups. His focus on operational efficiency and farmer linkages has driven Farmley's backend capabilities. Agarwal was featured in Forbes India 30 Under 30 in 2024.[3]
Timeline
| Year | Milestone |
|---|---|
| 2017 | Farmley founded by Akash Sharma and Abhishek Agarwal in Noida, focusing on B2B dry fruit supply.[4] |
| 2018 | Raised first funding round of undisclosed amount on 26 February.[5] |
| 2019 | Secured seed funding from Insitor Partners.[5] |
| 2021 | Pivoted from B2B to B2C model, focusing on direct-to-consumer sales.[6] |
| 2022 | Raised $6M in Series A funding led by DSG Consumer Partners and Alkemi Growth Capital.[5] |
| 2023 | Secured $6.7M in Series B funding led by BC Jindal Group.[7] |
| 2024 | Achieved EBITDA profitability and crossed ₹300 crore ARR.[3] |
| 2025 | Raised $40M in Series C funding led by L Catterton, reaching ₹370 crore revenue.[1] |
Funding
| Date | Round | Amount | Investors |
|---|---|---|---|
| 26 February 2018 | Seed | Undisclosed | Not disclosed[5] |
| 18 December 2019 | Seed | Undisclosed | Insitor Partners[5] |
| 28 July 2022 | Series A | $6M | DSG Consumer Partners, Alkemi Growth Capital[5] |
| 7 April 2023 | Series B | $6.7M | BC Jindal Group, DSG Consumer Partners, Omnivore, Alkemi Partners[7] |
| 12 May 2025 | Series C | $40M | L Catterton, DSG Consumer Partners[1] |
Business Model
Farmley operates a direct-to-consumer (D2C) model, selling unadulterated dry fruits, nuts, and seeds through online platforms like Amazon India, Flipkart, Blinkit, Zepto, Instamart, and BigBasket, as well as offline channels including modern trade chains like Spencer's Retail and Godrej Nature's Basket. Initially a B2B supplier, Farmley pivoted to B2C in 2021, focusing on higher-margin retail sales. The company sources products directly from over 5,000 farmers, eliminating intermediaries to ensure quality and cost efficiency. Its farm-to-palm model emphasizes traceability, hygiene, and sustainability. Farmley targets health-conscious consumers seeking nutritious snacks, leveraging quick-commerce and offline retail for rapid distribution. Revenue is generated through product sales, with a focus on innovative offerings like flavoured nuts and makhana-based snacks.[4][7]
Products / Services
Farmley's product portfolio includes over 150 items, focusing on healthy snacking:
- Dry Fruits and Nuts: Almonds, cashews, raisins, pistachios, walnuts, figs, dates, and mixed dry fruits.
- Seeds: Chia seeds, sunflower seeds, and seed mixes.
- Flavoured Snacks: Thai chilli cashews, thandai nutty milk mix, and roasted peri peri makhanas.
- Innovative Products: Makhana pasta, date bites, and healthier dessert options.
Products are sourced directly from farmers and processed in five farm-gate units in Purnia (Bihar), Udupi (Karnataka), Sangli (Maharashtra), Indore, and a centralized packaging unit. Farmley emphasizes zero adulteration, hygiene, and nutritional value.[8][9]
Growth & Metrics
Farmley has grown significantly since its pivot to B2C in 2021. Key metrics as of 2025 include:
- Revenue: ₹370 crore in FY25, a 55% annual growth from ₹140 crore in FY23.[1]
- Annual Recurring Revenue (ARR): Crossed ₹300 crore in 2024.[3]
- Team Size: 296 employees as of February 2025, up 122.6% from February 2024.[5]
- Distribution: Present in 10,000 offline outlets, including modern trade chains, with 435 super stockists and 150 distributors.[7]
- Customer Metrics: Net Promoter Score (NPS) of 90% for value-added products, with a repeat order rate of 35–40%.[7]
- Global Reach: Piloting products in the United States, Australia, Canada, and Singapore.[1]
Farmley anticipates profitability in FY25, driven by its B2C focus and omnichannel strategy.[7]
Legal Entity Information
| Parameter | Details |
|---|---|
| Legal Name | Connedit Business Solutions Private Limited |
| Foundation Date | 2017 |
| Registrar of Companies (ROC) | ROC Delhi |
| Corporate Identification Number (CIN) | U74999DL2017PTC320255 |
| Registered Address | 203, 2-A/3, Kundan Mansion, Asaf Ali Road, , Delhi, Delhi, India - 110002 |
| accounts@farmley.com | |
| Company Status | Active |
| Directors | Akash Sharma, Abhishek Agarwal |
| Authorized Share Capital | Rs. 1,500,000 |
| Paid-up Capital | Rs. 218,204 |
Media & Public Recognition
- Forbes India 30 Under 30 (2024): Co-founder Abhishek Agarwal was recognized for building Farmley into a leading B2C brand.[3]
- Entrepreneur India 35 Under 35 (2024): Co-founder Akash Sharma was honored for his contributions to the healthy snacking industry.[2]
- Fast42 D2C Summit (2024): Farmley was listed among the fastest-growing D2C brands in India, with Akash Sharma participating as a panelist.[2]
- Media Coverage: Farmley has been featured in outlets like Moneycontrol, Forbes India, YourStory, and Outlook Business for its funding rounds, revenue growth, and innovative products.[1][3][4][7]
- Endorsements: The brand is endorsed by former Indian cricket captain Rahul Dravid.[11]
FAQs
- What is Farmley’s primary business focus?
Farmley specializes in healthy snacking, offering unadulterated dry fruits, nuts, seeds, and innovative products like makhana pasta and date bites.[8]
- How does Farmley source its products?
The company sources directly from over 5,000 farmers across India and internationally, ensuring traceability and quality through its farm-to-palm model.[9]
- What is Farmley’s revenue model?
Farmley generates revenue through direct-to-consumer sales via online platforms, quick-commerce channels, and offline retail, focusing on high-margin B2C sales.[7]
- Who are Farmley’s key investors?
Key investors include L Catterton, DSG Consumer Partners, BC Jindal Group, Omnivore, and Alkemi Growth Capital.[1]
External Links
Related Startups
References
- ↑ 1.0 1.1 1.2 1.3 1.4 1.5 1.6 Shrivastava, Aashish (12 May 2025). "Snack brand Farmley raises $40 million in series C funding from L Catterton". Moneycontrol. Retrieved 24 May 2025.
- ↑ 2.0 2.1 2.2 "Farmley". LinkedIn. 17 January 2024. Retrieved 24 May 2025.
- ↑ 3.0 3.1 3.2 3.3 3.4 Britto, Darielle (28 February 2024). "Forbes India 30 Under 30 2024: How Abhishek Agarwal Built Farmley Into A B2C Brand". Forbes India. Retrieved 24 May 2025.
- ↑ 4.0 4.1 4.2 "Farmley Company Profile Funding & Investors". YourStory. Retrieved 24 May 2025.
- ↑ 5.0 5.1 5.2 5.3 5.4 5.5 5.6 "Farmley - Raised $14.9M Funding from 16 investors". Tracxn. 10 April 2025. Retrieved 24 May 2025.
- ↑ "From B2B Bulk to D2C Breakthrough: Farmley's ₹370 Cr Pivot". Inc42. 17 May 2025. Retrieved 24 May 2025.
- ↑ 7.0 7.1 7.2 7.3 7.4 7.5 7.6 7.7 "With Rs 150 Crore Annual Recurring Revenue, Farmley Eyes Global Expansion". Outlook Business. 28 January 2024. Retrieved 24 May 2025.
- ↑ 8.0 8.1 "Farmley". Farmley. Retrieved 24 May 2025.
- ↑ 9.0 9.1 "Organic munchies: Why D2C brand Farmley has turned to farms for healthy snacking". YourStory. 13 March 2024. Retrieved 24 May 2025.
- ↑ "Farmley - Products, Competitors, Financials, Employees, Headquarters Locations". CB Insights. Retrieved 24 May 2025.
- ↑ "Indian healthy snacking brand Farmley raises $42 million in funding". Indian Startup News. 12 May 2025. Retrieved 24 May 2025.