FirstCry

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FirstCry
Company typePublic
IndustryRetail, E-commerce
Founded2010; 15 years ago (2010)
FoundersSupam Maheshwari • Amitava Saha
Headquarters
Pune
,
India
Area served
India, UAE, Saudi Arabia
Key people
Supam Maheshwari (CEO)
ProductsBaby apparel, Footwear, Toys, Diapers, Nursery, Personal care
ServicesOnline retail, Offline stores, Parenting content
Revenue₹2712.3 crore (Q3 FY25)
Number of employees
3700+ As of February 2025
Websitewww.firstcry.com

FirstCry is an Indian omnichannel retailer specializing in baby and kids products, operating under Brainbees Solutions Limited. Founded in 2010 by Supam Maheshwari and Amitava Saha, FirstCry offers a wide range of products, including apparel, footwear, toys, diapers, nursery items, and personal care for children up to 12 years old. Headquartered in Pune, Maharashtra, the company operates both online through its website and mobile app and offline via over 900 stores across India. FirstCry has expanded internationally to the United Arab Emirates (2019) and Saudi Arabia (2022). It is listed on the National Stock Exchange of India (NSE) and Bombay Stock Exchange (BSE) following a successful initial public offering (IPO) in August 2024. [1][2]

History

FirstCry was conceptualized in 2010 by Supam Maheshwari and Amitava Saha to create a one-stop platform for parenting needs, combining retail, content, and community engagement. Initially launched as an online retailer, it expanded into offline retail with its first store in 2012. [3] The company’s proprietary brand, BabyHug, became a leading multi-category brand for mother and baby products in India. [4]

FirstCry went public in August 2024, raising ₹4193.73 crore through an IPO, with shares surging 52% on their trading debut. [2] The company has since focused on diversifying through its subsidiary GlobalBees, which acquires and scales digital-first brands, and expanding its international presence in the Middle East. [5] In Q3 FY25, FirstCry reported a 69.6% reduction in net loss to ₹14.7 crore and a 14.3% revenue increase to ₹2712.3 crore. [1]

Products and Services

FirstCry offers a comprehensive range of products for infants and children up to 12 years, including:

  • Apparel: Clothing for newborns, toddlers, and kids.
  • Footwear: Shoes and sandals for various age groups.
  • Baby Gear: Strollers, car seats, and cribs.
  • Nursery: Bedding, furniture, and decor.
  • Diapers and Personal Care: Diapers, wipes, and skincare products.
  • Toys: Educational and recreational toys.

The company provides parenting content through its platform and operates FirstCry Parenting, a community engagement portal. Its omnichannel model integrates online shopping with physical stores, supported by subsidiaries like Digital Age for store operations and FirstCry Trading for international expansion. [6]

Subsidiaries

  • GlobalBees Brands Private Limited: A D2C brand aggregator founded in 2021, acquiring brands like Strauss and achieving unicorn status in December 2021. [7][8]
  • Digital Age: Manages offline store operations and new store setups.
  • FirstCry Trading: Oversees international expansion in markets like Saudi Arabia and UAE.
  • Xpressbees: A logistics company spun off in 2015, now independent and preparing for an IPO. [5]

Funding

FirstCry has raised significant capital, culminating in its IPO in August 2024. Below is a summary of its funding history:

FirstCry Funding Rounds
Date Round Amount Lead Investor Other Investors
March 2014 Series A $15 million IDG Ventures Vertex Ventures
January 2015 Series B $26 million Vertex Ventures IDG Ventures, SAIF Partners
February 2016 Series C $36 million TPG Growth IDG Ventures, Vertex Ventures
January 2020 Series E $296 million SoftBank Vision Fund TPG, Mahindra & Mahindra
February 2021 Series F $315 million TPG SoftBank, Mahindra & Mahindra, Vertex Ventures
August 2024 IPO ₹4193.73 crore Public SoftBank, TPG, Mahindra & Mahindra

[3][2][9]

Legal Entity Details

FirstCry operates under the following legal entity:

  • Legal Name: Brainbees Solutions Limited
  • Foundation Date: October 14, 2010
  • Registrar of Companies (ROC): ROC Pune
  • Corporate Identification Number (CIN): U51100PN2010PLC137493
  • Registered Address: Rajashree Business Park, Plot No. 114, Survey No. 338, Tadiwala Road, Sangamvadi, Pune, Maharashtra, 411001, India
  • Company Status: Active (Public, Listed on NSE and BSE) [10]

Reception and Awards

FirstCry has been recognized for its market leadership and innovation. Supam Maheshwari was named Entrepreneur of the Year at the Forbes India Leadership Awards 2025. [11] The company has faced challenges, including executive exits at GlobalBees and a GST inspection in November 2024, which was settled with a ₹1.74 crore payment. [7][10]

References

  1. ↑ 1.0 1.1 "Brainbees Solutions Q3 Results: FirstCry parent narrows net loss by 70% to ₹14.7 crore, revenue up 14.3% YoY". LiveMint. 2025-02-08. Retrieved 2025-05-08.
  2. ↑ 2.0 2.1 2.2 "Indian baby products retailer FirstCry jumps 52% in trading debut". Reuters. 2024-08-13. Retrieved 2025-05-08.
  3. ↑ 3.0 3.1 "Story of Firstcry: Success Journey & Company Details". StartupTalky. 2024-12-02. Retrieved 2025-05-08.
  4. ↑ "Firstcry IPO: Brainbees Solutions IPO Details, GMP, Lot Size & Key Dates". EquityPandit. 2024-08-02. Retrieved 2025-05-08.
  5. ↑ 5.0 5.1 "FirstCry's Twin Engines: GlobalBees And International Revenue Hold The Key To Profits". Inc42. 2024-10-23. Retrieved 2025-05-08.
  6. ↑ "FirstCry (Brainbees Solutions) IPO closes today; Check subscription status, GMP, review, and other key details". Financial Express. 2024-08-08. Retrieved 2025-05-08.
  7. ↑ 7.0 7.1 "FirstCry Subsidiary GlobalBees' CEO Nitin Agarwal Quits". Inc42. 2025-04-26. Retrieved 2025-05-08.
  8. ↑ "FirstCry Subsidiary GlobalBees Acquires 24% Stake in Dynamic IT Solution for INR 4.5 Cr". Entrepreneur. 2024-10-22. Retrieved 2025-05-08.
  9. ↑ "FirstCry IPO opens today: 7 things to know before you bid for the issue". Business Standard. 2024-08-06. Retrieved 2025-05-08.
  10. ↑ 10.0 10.1 "FirstCry parent Brainbees Solutions completes GST inspection; pays ₹1.74 crore in tax review settlement". LiveMint. 2024-11-11. Retrieved 2025-05-08.
  11. ↑ "Forbes India Leadership Awards 2025: Jejurikar Of M&M Is CEO Of The Year, Maheshwari Of Firstcry Is Entrepreneur Of The Year". News18. 2025-03-04. Retrieved 2025-05-08.

External links

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