Tagz Foods

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Tagz Foods
Company typePrivate
IndustryFood & Beverage
FoundedJune 24, 2019; 6 years ago (2019-06-24)
FounderAnish Basu Roy
Sagar Bhalotia
Neeraj Kumar
HeadquartersBengaluru, Karnataka, India,
India
Key people
Anish Basu Roy (CEO)
ProductsPopped chips, gourmet dips, cookies, chocolates
Revenue₹9.65 crore (FY 2023)
Number of employees
37 (February 2025)
ParentReliance Consumer Products
Websitetagzfoods.com

Tagz Foods is an Indian direct-to-consumer (D2C) snack brand headquartered in Bengaluru, Karnataka. Founded in 2019, the company specialises in healthier snack options, including popped potato chips, gourmet dips, cookies, and chocolates, targeting urban Generation Z consumers. Its products are marketed as having 50% less fat, no cholesterol, and no artificial preservatives, appealing to health-conscious customers. Tagz Foods operates an omnichannel business model, selling through its website, e-commerce platforms, and offline retail stores. The company gained visibility through its appearance on Shark Tank India in 2022 and was acquired by Reliance Consumer Products in November 2024 for ₹28 crore in a distress sale.[1]

Founders & Leadership

Tagz Foods was founded by Anish Basu Roy, Sagar Bhalotia, and Neeraj Kumar in 2019.

  • Anish Basu Roy (CEO): Roy holds a degree in engineering and has over 13 years of experience in the food and beverage sector, having worked in sales and marketing roles at Nokia and Coca-Cola across Asia. He co-founded Shotang, a B2B e-commerce platform, before launching Tagz Foods. Roy is an active mentor for startups through programs like Coworks Foundry and TiE YE, and is known for his passion for fitness and golf.[2]
  • Sagar Bhalotia: Bhalotia brings expertise in operations and scaling consumer brands. His background includes strategic roles that contributed to Tagz Foods' rapid growth and product innovation.[3]
  • Neeraj Kumar: Kumar serves on the board of directors and contributes to strategic decision-making. Limited public information is available about his prior professional experience.[4]

Timeline

Year Milestone
2019 Tagz Foods founded by Anish Basu Roy, Sagar Bhalotia, and Neeraj Kumar. Launched popped potato chips.[5]
2020 Raised ₹1.2 crore in seed funding. Revenue reached ₹10.34 lakh.[6]
2021 Secured US$500,000 in pre-Series A funding. Expanded to over 2,000 retail stores.[7]
2022 Appeared on Shark Tank India, securing ₹70 lakh for 2% equity from Ashneer Grover. Revenue grew to ₹23 crore.[8]
2023 Raised US$2 million in pre-Series A funding. Shikhar Dhawan invested and became brand ambassador. Revenue at ₹9.65 crore, with a net loss of ₹10.7 crore.[9]
2024 Halted production due to operational challenges. Acquired by Reliance Consumer Products for ₹28 crore.[10]
2025 Reported 37 employees as of February. Continued integration under Reliance Retail.[11]

Funding

Date Round Amount Investors
October 2019 Seed ₹1.2 crore Venture Catalysts, Galiakotwala Engineering Company[12]
April 2021 Seed US$500,000 Venture Catalysts, Agility Ventures, Dharamveer Chouhan, Dhruv Toshniwal, Loy Halder[13]
December 2021 Seed Undisclosed Ash Grove LLP, Thapar Vision[14]
January 2023 Seed US$2 million 9Unicorns, Dexter Angels, Agility Ventures, Venture Catalysts, Klub, Indifi, Rannvijay Singha[15]
June 2023 Angel Undisclosed Shikhar Dhawan[16]
January 2022 Angel ₹70 lakh Ashneer Grover, Namita Thapar[17]

Business Model

Tagz Foods operates an omnichannel direct-to-consumer (D2C) business model, targeting urban, health-conscious Generation Z consumers in India's top 30–40 million households. The company generates revenue through sales of its snack products via its website, e-commerce platforms like Amazon, BigBasket, and Swiggy Instamart, and over 12,000 offline retail stores across India. Its products are also exported to countries including Dubai, Kuwait, Bhutan, Australia, and the Maldives. Tagz Foods differentiates itself with a "popped" chip production process, claiming 50% less fat than traditional fried or baked snacks, and focuses on premium pricing (e.g., ₹50 for a 30-gram pack). The company maintains a net-zero plastic footprint by recycling equivalent plastic used in packaging.[18]

Products / Services

Tagz Foods offers a range of healthier snack products, including:

  • Popped Potato Chips: Available in six flavours, including Italian Cheese and Hoppin Harissa, made using a high-pressure popping process with 50% less fat.[19]
  • Gourmet Dips: Four varieties, such as Hoppin Harissa, designed to complement chips.[20]
  • Cookies and Chocolates: Includes dark chocolate centre-filled Hemp Cookies and Dark Chocolate CigarZ, targeting premium snackers.[21]
  • Snack Hampers: Curated gourmet snack combos for gifting.[22]

Growth & Metrics

Tagz Foods reported a revenue of ₹9.65 crore in FY 2023, with a net loss of ₹10.7 crore.[23] The company sold over 52.27 lakh units by 2023, with 38% repeat customers, and expanded from 50 to 12,000 retail stores by 2023.[24] It employed 37 people as of February 2025.[25] Tagz Foods served over 2.5 lakh consumers since its launch and exported to multiple countries. However, operational challenges led to a production halt in 2024, impacting its growth trajectory.[26]

Legal Entity Information

Field Details
Legal Name Qans Consumer Products Private Limited
Foundation Date 24 June 2019
Registrar of Companies (ROC) ROC Bangalore
Corporate Identification Number (CIN) U15400KA2019PTC125614
Registered Address 630, 14th Cross, Domlur I Stage, Bengaluru, Karnataka, India
Email ID basuroyanish@gmail.com
Company Status Active
Directors Anish Basu Roy, Neeraj Kumar, Shailesh Arvind Ghorpade
Authorized Share Capital ₹1 crore
Paid-up Capital ₹74.7 crore (valuation as of April 2023)

[27][28]

Acquisitions and Investments

Tagz Foods was acquired by Reliance Consumer Products, a subsidiary of Reliance Retail, for ₹28 crore (US$3.5 million) in November 2024 in a distress sale, following operational challenges and halted production.[29] The company has not made any acquisitions or investments.

Media & Public Recognition

Tagz Foods gained significant visibility after appearing on Shark Tank India (Season 1, Episode 2) in 2022, securing investment from Ashneer Grover and Namita Thapar.[30] It was recognised as the D2C Brand of the Year in the Snacks & Namkeen category at the Channelier FMCG Awards in 2023.[31] The company was listed among India's fastest-growing D2C brands in Inc42's FAST42 D2C Edition 2023.[32] Tagz Foods also secured sponsorship with the Rajasthan Royals IPL team in 2023.[33]

FAQs

What is Tagz Foods known for?
Tagz Foods is known for its healthier snack products, particularly popped potato chips with 50% less fat, gourmet dips, cookies, and chocolates, targeting urban Generation Z consumers.[34]
Who founded Tagz Foods?
The company was founded in 2019 by Anish Basu Roy, Sagar Bhalotia, and Neeraj Kumar in Bengaluru, India.[35]
What happened to Tagz Foods in 2024?
Tagz Foods faced operational challenges, halted production, and was acquired by Reliance Consumer Products for ₹28 crore in a distress sale in November 2024.[36]
Where are Tagz Foods products sold?
Products are sold through the company's website, e-commerce platforms like Amazon and BigBasket, and over 12,000 offline retail stores, with exports to countries like Dubai and Kuwait.[37]

External Links

Related Startups

References

  1. ↑ "Reliance To Acquire TagZ Foods For INR 28 Cr In A Fire Sale". Inc42. 13 November 2024. Retrieved 25 May 2025.
  2. ↑ "Tagz Foods: Shark Tank India Success Story and Healthy Snack Innovator". startuparticle.com. 19 May 2024. Retrieved 25 May 2025.
  3. ↑ "TagZ Foods - An Ecommerce Funded Startup Based Out Of Bengaluru". Inc42. Retrieved 25 May 2025.
  4. ↑ "Tagz Foods - Founders and Board of Directors". Tracxn. 15 May 2025. Retrieved 25 May 2025.
  5. ↑ "TagZ Foods Company Profile Funding & Investors". YourStory. Retrieved 25 May 2025.
  6. ↑ "Tagz Foods - 2025 Company Profile, Funding, Competitors & Financials". Tracxn. 15 May 2025. Retrieved 25 May 2025.
  7. ↑ "TagZ Foods raises $500,000 in a pre-Series A funding". The Hindu BusinessLine. 15 April 2021. Retrieved 25 May 2025.
  8. ↑ "TagZ Foods raises funding from Ashneer Grover and Namita Thapar". The Hindu BusinessLine. 27 January 2022. Retrieved 25 May 2025.
  9. ↑ "India's TagZ Foods raises $2 million in Pre-Series A funding". Techloy. 11 May 2023. Retrieved 25 May 2025.
  10. ↑ "Reliance To Acquire TagZ Foods For INR 28 Cr In A Fire Sale". Inc42. 13 November 2024. Retrieved 25 May 2025.
  11. ↑ "Tagz Foods - Employees, Business, Industry & CEO". EasyLeadz. Retrieved 25 May 2025.
  12. ↑ "Tagz Foods - Raised $3.09M Funding from 81 investors". Tracxn. 10 April 2025. Retrieved 25 May 2025.
  13. ↑ "TagZ Foods raises $500,000 in a pre-Series A funding". The Hindu BusinessLine. 15 April 2021. Retrieved 25 May 2025.
  14. ↑ "Tagz Foods - Raised $3.09M Funding from 81 investors". Tracxn. 10 April 2025. Retrieved 25 May 2025.
  15. ↑ "India's TagZ Foods raises $2 million in Pre-Series A funding". Techloy. 11 May 2023. Retrieved 25 May 2025.
  16. ↑ "TagZ Foods". LinkedIn. 5 July 2023. Retrieved 25 May 2025.
  17. ↑ "TagZ Foods raises funding from Ashneer Grover and Namita Thapar". The Hindu BusinessLine. 27 January 2022. Retrieved 25 May 2025.
  18. ↑ "Chip(s) Thrills: How TagZ Is Cracking The Snacks Market". Forbes India. 10 May 2023. Retrieved 25 May 2025.
  19. ↑ "TagZ Foods makes snack brand that crafts innovative, lip-smacking n fitter snacks". YourStory. Retrieved 25 May 2025.
  20. ↑ "Tagz Foods - 2025 Company Profile, Funding, Competitors & Financials". Tracxn. 15 May 2025. Retrieved 25 May 2025.
  21. ↑ "Snacks startup TagZ Foods eyes Rs 1000 crore sales". The Times of India. 8 December 2022. Retrieved 25 May 2025.
  22. ↑ "TagZ Foods". LinkedIn. 5 July 2023. Retrieved 25 May 2025.
  23. ↑ "Tagz Foods: Shark Tank India Success Story and Healthy Snack Innovator". startuparticle.com. 19 May 2024. Retrieved 25 May 2025.
  24. ↑ "TagZ Foods". LinkedIn. 5 July 2023. Retrieved 25 May 2025.
  25. ↑ "Tagz Foods - Employees, Business, Industry & CEO". EasyLeadz. Retrieved 25 May 2025.
  26. ↑ "Reliance To Acquire TagZ Foods For INR 28 Cr In A Fire Sale". Inc42. 13 November 2024. Retrieved 25 May 2025.
  27. ↑ "Tagz Foods: Shark Tank India Success Story and Healthy Snack Innovator". startuparticle.com. 19 May 2024. Retrieved 25 May 2025.
  28. ↑ "Tagz Foods - 2025 Latest Shareholding & Valuation". Tracxn. 10 April 2025. Retrieved 25 May 2025.
  29. ↑ "Reliance Retail Acquires TagZ Food". Founderlabs. 17 November 2024. Retrieved 25 May 2025.
  30. ↑ "How is TAGZ Foods doing after Shark Tank India?". sharktankindiaclub.com. 11 January 2024. Retrieved 25 May 2025.
  31. ↑ "TagZ Foods". LinkedIn. 5 July 2023. Retrieved 25 May 2025.
  32. ↑ "FAST42 D2C Edition: Meet India's 42 Fastest-Growing D2C Brands". Inc42. 15 March 2022. Retrieved 25 May 2025.
  33. ↑ "How is TAGZ Foods doing after Shark Tank India?". sharktankindiaclub.com. 11 January 2024. Retrieved 25 May 2025.
  34. ↑ "TagZ Foods makes snack brand that crafts innovative, lip-smacking n fitter snacks". YourStory. Retrieved 25 May 2025.
  35. ↑ "Tagz Foods - Founders and Board of Directors". Tracxn. 15 May 2025. Retrieved 25 May 2025.
  36. ↑ "Reliance To Acquire TagZ Foods For INR 28 Cr In A Fire Sale". Inc42. 13 November 2024. Retrieved 25 May 2025.
  37. ↑ "TagZ Foods". LinkedIn. 5 July 2023. Retrieved 25 May 2025.
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