Traya Health

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Traya Health
Company typePrivate
IndustryHealthcare, Direct-to-consumer, Hair care
FoundedApril 2019; 6 years ago (2019-04)
FounderSaloni Anand, Altaf Saiyed
Headquarters
Mumbai
,
India
Area served
India
Key people
Saloni Anand (Co-founder), Altaf Saiyed (Co-founder)
ProductsHair care products, Nutritional supplements, Ayurvedic formulations
ServicesPersonalized hair loss treatment, Online diagnosis, Hair coaching
Revenue₹61 crore (FY23)
Websitetraya.health

Traya Health is an Indian direct-to-consumer (D2C) healthcare company headquartered in Mumbai, Maharashtra. Founded in April 2019 by Saloni Anand and Altaf Saiyed, Traya specializes in personalized hair loss treatments, combining Ayurveda, dermatology, and nutrition. The company offers doctor-prescribed solutions, online diagnostic tests, and hair coaching services, targeting issues like hair fall, thinning, and scalp conditions. Traya has served over 10 lakh customers, with 70% of its user base from non-metro cities.[1][2]

History

Traya was established by Saloni Anand, a former tech professional, and Altaf Saiyed, a Stanford Business School alumnus, to address Saiyed’s personal hair loss struggles. The company launched with a focus on holistic hair care, integrating advanced technology and medical expertise to offer customized solutions.[3]

In 2021, Traya raised $2.2 million in a seed funding round from Fireside Ventures, Kae Capital, and Whiteboard Capital.[4] In April 2024, the company secured ₹75 crore ($9 million) from Xponentia Capital, bringing its total funding to over ₹95 crore. The funds are earmarked for business expansion, team growth, and research into women-specific hair loss issues like postpartum and PCOS-related hair fall.[5][6]

Products and Services

Traya’s core offering is a personalized hair loss treatment plan, which begins with its proprietary Hair Dx test. This online test uses a proprietary algorithm and image-capturing technology to diagnose hair loss stages and root causes, such as DHT sensitivity, nutritional deficiencies, or stress.[7]

  • Hair Care Products: Topical solutions, shampoos, and serums to inhibit DHT, improve scalp health, and promote hair growth.
  • Ayurvedic Formulations: Products like Digest Boost, Cholest Vati, and Consti Clear, certified by AYUSH, featuring herbs such as Ashwagandha, Brahmi, and Bhringraj to balance doshas and reduce stress.[8]
  • Nutritional Supplements: Formulations addressing deficiencies in iron, zinc, vitamin D, and biotin to strengthen hair follicles.[9]
  • Hair Coaching: Personalized diet plans, lifestyle recommendations, and ongoing support from hair coaches and dermatologists.[10]

Traya’s products are sold exclusively through its online store, with an average order value of ₹2,500.[11]

Business Model

Traya operates a direct-to-consumer model, generating revenue through product sales and subscription-based treatment plans. Its three-step process—online diagnosis, hair coach consultation, and customized prescriptions—leverages artificial intelligence for scalability and personalization.[12] The company reported ₹61 crore in revenue for FY23 and offers a 100% money-back guarantee for dissatisfied customers.[13]

Market Presence

Traya serves the Indian market, with a focus on non-metro cities where access to dermatologists is limited. It has a customer base of over 10 lakh, with 7500+ verified reviews and a 4.6-star rating.[14] The company competes with D2C brands like Pilgrim, Bare Anatomy, and Mars by GHC in India’s $3 billion hair care market.[15]

Reception

Traya has been praised for its holistic approach, with users reporting reduced hair fall and improved hair thickness after 4–6 months of consistent use.[16] Its integration of Ayurveda, dermatology, and nutrition has been lauded as scientifically credible, particularly for addressing root causes like DHT and scalp health.[17]

However, some customers have reported slow results or dissatisfaction with pricing, emphasizing the need for a 6-month commitment.[18] The company has responded by expanding customer support and offering free consultations to refine treatment plans.[19]

Future Plans

Traya plans to expand its product offerings for women, focusing on conditions like PCOS and postpartum hair loss. The company is also investing in artificial intelligence to enhance its diagnostic tools and aims to explore offline retail outlets.[20] Traya is targeting further growth in non-metro markets and aims to disrupt the $12 billion Indian hair solutions market.[21]

References

  1. ↑ "Traya: Transforming Hair Health". YourStory. Retrieved 17 April 2025.
  2. ↑ "Traya Health - Crunchbase Company Profile". Crunchbase. Retrieved 17 April 2025.
  3. ↑ "Traya Funding: Hair Products Startup Raises Rs 75 Crore". The Economic Times. 2 April 2024. Retrieved 17 April 2025.
  4. ↑ "Traya Health Company Profile". Tracxn. Retrieved 17 April 2025.
  5. ↑ "Wellness Brand Traya Secures Rs 75 Cr Investment". Startup Story. 2 April 2024. Retrieved 17 April 2025.
  6. ↑ "Xponentia Capital Invests in Traya". VCCircle. 2 April 2024. Retrieved 17 April 2025.
  7. ↑ "How Does Traya Work?". Traya Health. 20 February 2024. Retrieved 17 April 2025.
  8. ↑ "What Makes Traya's Personalised Hair Fall Plans Scientifically Credible?". Lokmat Times. 9 April 2025. Retrieved 17 April 2025.
  9. ↑ "How Traya Combines Ayurveda, Dermatology, and Nutrition". Free Press Journal. 9 April 2025. Retrieved 17 April 2025.
  10. ↑ "Traya Hair Treatment Reviews". NewsX. 2 April 2025. Retrieved 17 April 2025.
  11. ↑ "Traya Funding: Hair Products Startup Raises Rs 75 Crore". The Economic Times. 2 April 2024. Retrieved 17 April 2025.
  12. ↑ "Hair Care Company Traya Raises Rs 75 Crore Funding". StyleSpeak. 6 May 2024. Retrieved 17 April 2025.
  13. ↑ "How Traya Is Competing With Unilever And L'Oréal". Inc42. 27 July 2024. Retrieved 17 April 2025.
  14. ↑ "Unfiltered Traya Reviews: The Truth Behind the 4.6-Star Rating". Traya Health. 14 January 2025. Retrieved 17 April 2025.
  15. ↑ "How Traya Is Filling The Bald Spot Left Unattended". Inc42. 20 July 2024. Retrieved 17 April 2025.
  16. ↑ "Is Traya Hair Regrowth Legit?". The Quint. 8 April 2025. Retrieved 17 April 2025.
  17. ↑ "What Makes Traya's Personalised Hair Fall Plans Scientifically Credible?". Lokmat Times. 9 April 2025. Retrieved 17 April 2025.
  18. ↑ "Traya Negative Reviews: An Honest Look". Traya Health. 10 January 2025. Retrieved 17 April 2025.
  19. ↑ "Traya Exposed: Verified Real Customer Reviews". Traya Health. 15 January 2025. Retrieved 17 April 2025.
  20. ↑ "Traya Funding: Hair Products Startup Raises Rs 75 Crore". The Economic Times. 2 April 2024. Retrieved 17 April 2025.
  21. ↑ "Traya: Transforming Hair Health". StartupTalky. 5 March 2024. Retrieved 17 April 2025.

External Links

  • Official website
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